150 years ago, Levi Strauss, a fellow with a vision of a successful dry goods store in San Francisco during the Gold Rush, soon learned that there was a great need for durable pants, and so his sturdy denim jeans came to be. Nowadays, the jeans are a bit less rugged, with distressed and stonewashed styles being sold to an urban public who may only keep them for a few years. The cotton is often … [Read more...]